Last week something clever happened in New York City. The creative minds at BBDO shared “You make mistakes when you are hungry” stickers at places where they seemed most appropriate.

Doors with locks under their handles, notices that were spelt incorrectly (7st floor) and other inaccuracies that are found around Manhattan and Brooklyn were found – and used as part of the ongoing campaign for Snickers bars. They also appealed for twitter followers to share the mistakes they had found – including social media.

I think this is brilliant, others didn’t (and complained it was illegal).Clever is in the eye of the beholder. Find out more at ADWEEK.