Hello. I’m Aileen. Nice to see you here.
I’m going to admit it upfront – I’m slightly obsessed with branding – no, not just your logo, although having a good logo helps. Your brand is what people think about you, what they experience when they use your product or service, visit your store or recommend you to friends. I work with clients (big and small) to make every interaction special. I care more than most about the little things: I often say “If a store can make me smile with their OPEN sign then I automatically believe they sell great (insert any item here).” I partner with my clients to find out what values, characteristics and qualities they have already, and help make them into a – genuine – stand out in their market – reach the right audience – get them talking – brand.
I have a background that gives me unique insight into both the creative and business sides of professional life, spending many years as a graphic designer and then becoming professional speaker* and consultant helping companies with customer service and communication. Having this range of experience means I care about both the creativity and the results we get.
I also have a lot of fun with illustration having recently had my first solo show. I write a regular column in the local paper and have published couple of books (I’ve just started work on my next one). I also host a show on public radio (KRVS) called Out to Lunch, where interesting business conversations take place over delicious food.
I am currently based in Louisiana (which explains the delicious food) but have kept my English accent, sarcasm and quirkyness. I often travel for work (and fun) – most of my work means I can be based anywhere and I like to take advantage of that. When I am home I work from my white minimalist studio in my backyard with the help of a large white dog called Blue.
“Aileen doesn’t just design logos, signs, or websites—she designs customer experiences.
What Aileen notices can transform a business. She says it’s often the little details that determine how customers feel about your business. The look on the receptionist’s face. The smell in your hallway. The sign in your bathroom. The attitude of the staff when they are on a break, the dust bunnies in the corner, the notes behind the counter, the number of ways you can make your customers smile during one visit.”
Mark McGuinness, Creativity Coach, Author.
*as a speaker I won the title ‘Top Humorous Speaker in the UK and Ireland’ from Toastmasters International