The BE YOU questionnaire is still going strong. They are over on the new local site for Lafayette, LOVELFT.com - you can see them all together and click on a photo to read that person’s answers. This week is Amy Frederick, a busy woman, as you can see from her photo. LOVELFT.com
Yesterday my geography was much improved much time was wasted in our home by Geo Guessr. A simple website that shows you a photo from a googlemap that could be anywhere in the world and you have to try and identify it. You get points decided by how close you are. It’s simple but fascinating, you find yourself looking for the strangest specific clues and making sweeping judgements all at once. In the time it took to read this, you could be trying it for yourself. Go here - it’s very simple. In no time at all you will be getting Botswana confused with Australia just like me.
Design matters. New York City have adopted a updated design of the all too familiar icon used to depict facilities for the handicapped. Due to activists from activists at Gordon College, a small Christian institution in eastern Massachusetts, things have changed. The figure is no longer static, or passive, but shows action and therefore independence. Familiar enough that it’s instantly recognizable but with subtle differences that say so very much. Find out more about this innovation, but simple project here (it’s worth the read) (via design taxi)
How do you say thank you to your customers, your Facebook fans, and your supporters. Land Rover just took the time (and that’s what counts) to make a video thanking their million Facebook fans. Worth a watch while you think about how you say thank you to those who make your business possible. Video below (via notcot)
Sometimes it really is all about the packaging – how something is presented can influence how we think about it. This butterfly tea bag is the perfect example. It changes the tea from something you may grab and go, to something you would savor, share and relish. Imagine the magic that this would bring to a child or a wedding, or just a simple summer day in the garden with a book. See how simply packaging something differently has made me start thinking this way. I love it. What in your business could you package a different way? How could you change how people feel about your product or service? (If you can get a urbanite like me dreaming of tea in the garden you have done it right).
Butterfly tea bags here (or if you are crafty it would be pretty easy to make them yourself)
Just when I think I have gotten over my notebook fetish (not stopped buying them just settled on one good design) DODO go and do this. A notebook that your iphone sits in… the perfect blend of technology and good old creative paper. Love it. See them here (via google alerts)
I’ve been using square as a card reader for my ipad since it first came out and I think this new retail stand is much needed. It has an integrated card reader and swivels for your customers to sign. You can also (if you need to) plug a cash drawer, receipt printer, and barcode scanner right into the accessories hub and connect a kitchen printer wirelessly. Beautiful. Find out more here
I’m completely intrigued by the images in ‘Things come apart: A Teardown Manual for Modern Living’ the new book fromToronto photographer Todd McLellan, who’s disassembled everything from bicycle to smartphones. Reserve your copy here (via notcot)
This takes targeted advertising to a whole new level. The Aid to Children and Adolescents at Risk (ANAR) Foundation in Spain have created an innovative ad campaign which speaks directly to children in at-risk situations. Adults that walk past the outdoor poster will see a basic child abuse prevention message with an unharmed child on it. Children who view the ad will see a child with a bruised face, along with the message, “If somebody hurts you, phone us and we’ll help you” This is using technology at it’s best. I’m completely in awe. The ad uses lenticular printing technology which allows two different images to be shown on the same poster – what you see depends on your height (they based it on the average height for a child and an adult) Watch the video of how it works below. (via inhabitors)
One of the most common questions that I’m asked from the small businesses I work with, is about promotions. They are always looking for new ideas, especially those that look good on Facebook. Yesterday I saw what the very clever people at Mills Jewelers in Lockport, New York, have come up with for Mother’s Day – they found a great way to combine the important elements of Mother’s day (making Mothers feel appreciated and letting the kids actually do something themselves) This is from their website:
Sidewalk Chalk Coloring – Kids earn a $50 gift card May 6-11! Sign your children or grandchildren up to color the sidewalk in front of Mills Jewelers with a Mother’s Day message and picture.
We provide the chalk. Coloring will go on every day after school during the week before Mothers Day, weather permitting. Children ages 4-12 are eligible. Each child or family group will have one square to work with.
When their square is finished, they will be rewarded with a $50 gift card. There is a limit of one card per family and there is a limited number of sidewalk squares available. Parents must stay with their kids. Call 716-433-6456 to register.
What a great way to include the community, attract attention to your store, and brighten up the day of so many people (including me). Keep it up Mills Jewelers. (Like their Facebook page here, they deserve it)
This is a very clever use of technology and paper together. Drawnimal is available for ipad and iphone and let’s your kid add their imagination to the technology – and learn their alphabet at the same time. I hope we see more and more stuff like this appearing for children (and adults). Find out more here (via notcot)
I love having a little note on me to say thank you in the most unusual places. One of my business cards simply says ‘thank you’ and I use it a lot. These little “Thank you for the superb service” cards are perfect. Good service needs to be mentioned – those doing it right deserve a little credit. Wouldn’t it be wonderful to keep a couple of these in your handbag. From Fifi Du Vie
Aileen is a graphic designer turned cynical motivational speaker who is obsessed with clever ideas and the creative process. She is a published author, columnist, award-winning speaker and English. She helps businesses create, develop and launch ideas to help marketing, culture, customer service and profits.