May 12, 2015
I have been featuring a lot of commercials lately – but some of the ideas they contain are too good not to share.
A clever campaign that combined emotion and technology beautifully to raise awareness for Battersea Dogs and Cats Home, and, I suspect, animal adoption everywhere. Shoppers were handed out leaflets, some of which contained a secret chip that enabled a dog to follow them around a shopping center. From OlgivyOne in conjunction with Framestore, RFIDiom and Exterion Media. The two-minute campaign video was produced by Creation Company Film.
Stop reading and watch the video.. *
*I am not responsible for any new pets you may adopt. (via adweek)