Category: advertising
- blog
- advertising
It’s the little things (like KFC only following 11 users on Twitter)
January 31, 2018
Little clever things don’t always make much impact within big brands. We all notice when the sign on the locally owned butchers makes us smile, but multi national brands often seem to only rely on letsspendmillionsofdollarsandappealtoeveryone school of thinking. Now obviously both have their place but when the big guys
Know your target audience and what they DON’T want…
August 29, 2017
Recently I asked a client who their brand wasn’t aimed at, who they DIDN’T want in their store… They looked at me strangely, fighting the instinct to say “I want everyone” – and then answered. It can take some of the pressure off when you know who your product isn’t
The Royal Mail just got serious – no whistling postmen here…
August 08, 2017
The Royal Mail (the equivalent to the USPS) has just become serious about Identity Fraud – we know because they showed us. In an out-of-character, hard-hitting commercial called ‘Heist’ they convincingly convey the message that this is something not to be taken lightly. If you are just sitting down to
Perfect for lion around, a gentle beast of an ad from Ikea…
July 25, 2017
I learned something today, there is nothing as comfortable looking as a lion stretched out on an armchair – and it makes me believe it’s comfortable too. The concept of this commercial is that lions spend 18 hours a day relaxing, and the Ikea lion does it in style, waiting
Khil mi now- what it feels like to suffer from food allergies (a food truck that sells poisonous food)
July 21, 2017
I don’t have food allergies but this stopped in my tracks – “There are some paralysis inducing toxins in this fish”, “light coma, full coma or death” – I have never really thought about how deadly food can be. A food truck set up in New York City that only sold