The brief asked for them to update the brand – and the Utopia Agency ( took that and ran with it. The juxtaposition of ‘hip words’ and classic furniture made me smile so I thought I would share. This kind of thing doesn’t always work – but this time it is beautifully done. I hope the South African Antiques, Art and Design Association appreciate this clever work – and that their customers did too.

(via bestadsontv)