I stopped when I saw this design because I wanted to know more, and I was delighted that there was more to know (rather than just a pretty package).

Epleslang is apple juice made from apples from private gardens in Oslo. They employ people with disabilities that are often excluded from traditional jobs. The brief for the design was:

  • The story needed to be on the bottle.
  • The workers needed to be able to apply the labels themselves.
  • The design needed to both sell the drink and recruit new apple pickers and people with gardens.

I love the way this all works – and looks both unique and beautiful. Nice work Dinamo Design. (via packaging of the world)