Blog
Did this clever ad help Team USA to lose the America’s cup?
July 12, 2017
I don’t know much about yacht racing but when I saw this ad it made me smile so much I knew I had to write about it. It’s a letter from Toyota New Zealand, a long-standing sponsor to Emirates Team New Zealand, asking the Bermudians to support their team in
Build your future – Lego gets clever (again)
July 10, 2017
We’ve come to expect clever advertising from Lego – after all their product is all about creativity. Their latest campaign from Ogilvy Bangkok shows kids building their future careers brick by brick. They chose to highlight three careers – astronaut, rock star and firefighter (I love that the astronaut is
Imaginary Balls (yes, you read that right)… a clever campaign.
July 06, 2017
The children of Equatorial Guinea often play imaginary football – this simple and clever non-profit viral challenge was created both to raise the awareness and get footballs. Headed by Benjamín Zarandona Esono – a pretty famous footballer from the country who played in Spain, and the Martínez Hermanos Fundacion. They are
Creative can make simple special…
July 05, 2017
I admit it, I totally judge a company by its in-house packaging. The thought that they put into the little things matters. Simple and inexpensive can always be creative. Good design doesn’t cost more than bad design. In fact the cost of bad-design and how it affects a company can’t
America’s Best Idea – The Google Doodle for the Fourth of July…
July 04, 2017
I expected fireworks, and not just fireworks but impressive animations over a skyline of New York City, and maybe a clever idea thrown in for good measure. I would have clicked a few times and moved on with my day. Instead I’m writing a blog post about what I found…