I admit it, I totally judge a company by its in-house packaging. The thought that they put into the little things matters. Simple and inexpensive can always be creative.

Good design doesn’t cost more than bad design. In fact the cost of bad-design and how it affects a company can’t be measured (but I’m a designer and I would say that)

When I came across this Argos packaging by The Partners,  I smiled – and that is always a good sign. I love that it still portrays the practical nature of the in-house brand but has a you-can-trust-us-honesty with its no bells and whistles approach. Of course being The Partners they did a whole lot more than the packaging for the brand – see the other stuff here 

Now I’m off to fill. boil. pour. cuppa (I am English.)