March 20, 2014
Your logo is the symbol of your brand. Your brand is made up of all the things you do, and all the things you sell. If you own a business that has a reputation for average then that it what your logo represents. If your customers are unhappy, or ignored, your logo will remind them of that and become a symbol of that experience.
Yes, your logo says something about your company – it’s up to you to decide exactly what. Sometimes people get all wrapped up in logos and forget the brand.
(quote via quotesondesign)