Your logo is the symbol of your brand. Your brand is made up of all the things you do, and all the things you sell. If you own a business that has a reputation for average then that it what your logo represents. If your customers are unhappy, or ignored, your logo will remind them of that and become a symbol of that experience.

Yes, your logo says something about your company – it’s up to you to decide exactly what. Sometimes people get all wrapped up in logos and forget the brand.

(quote via quotesondesign)