cosmo-karma
This limited edition Cosmopolitan Cover is to raise awareness of so-called honor killings – where a person is murdered by a family member for bringing what the killer believes is dishonor to the family.
“In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage.” – This cover (from Leo Burnett Change) features a plastic wrap that you have to rip open to get to the magazine – a beautiful symbol of releasing the women from violence.

Read more about the campaign on Adweek – sometimes clever work can draw your attention to a cause.