When wrapping a magazine in plastic becomes clever…
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When wrapping a magazine in plastic becomes clever…
January 15, 2015
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This limited edition Cosmopolitan Cover is to raise awareness of so-called honor killings – where a person is murdered by a family member for bringing what the killer believes is dishonor to the family.
“In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage.” – This cover (from Leo Burnett Change) features a plastic wrap that you have to rip open to get to the magazine – a beautiful symbol of releasing the women from violence.
Read more about the campaign on Adweek – sometimes clever work can draw your attention to a cause.