I see a lot of ideas, I write about them every week day on this blog, I create them for clients –  This poster made me stop, watch again, and again. It produced that wonderful moment when you wish so hard that you had created something and yet are thrilled that someone else did.

Ogilvy Brazil created a can’t-look-away campaign for the NGO Life Support Group (GIV) featuring posters with drops of HIV blood with the strapline: “If prejudice is an illness, information is the cure.”

HIV can’t survive for more than an hour outside the human body, the posters are completely harmless and shouldn’t be feared. Watch the video to see the emotional reactions that happen. (via Adweek)