I’m sharing some hard-hitting stuff this week. Non-profits often have to think differently to get their message across – and that leads to some clever ideas.

This poster by agency FCB shows the cycle of domestic abuse in a simple effective way. Shine, New Zealand’s largest domestic abuse charity discovered that in New Zealand almost 85% of abusers have, at some time, been a victim themselves and wanted to bring that to the forefront. Brilliantly and simply done, it falls into the ‘show, don’t tell’ category. How do you show your message rather than telling people?

Mummy slaps girl Daddy bullies boy.