I write a lot about ideas on this blog, and yes, I love a good idea but that’s only the start:

Attention to detail can also make a project special, an ad get noticed, a craftsman sought after. Take time to perfect your work, step away and step back again to see if you can pay more attention. Take time to practice, to experiment, to learn, to draw, to know, to play.

This article in Bon Appétit simply shows how to boil an egg. It’s about the details.

Do you have a test kitchen for your work?

Inspired by The Fox is Black.