July 28, 2014
Although some of you may have already seen this (it’s been all over social media) some ideas are too good not to share. The thinking behind this is beautiful, the marketing wonderful. Even if you have seen part of the video, please take a moment to rewatch. This is the campaign that you will want to refer to when you have to design / promote for a product with a difficult track record, for one that doesn’t quite fit in. This is the campaign that will influence you to work to your clients strengths, however quirky they may be.
Due to regulations in EU supermarkets many fruits and vegetables simply go to waste when they don’t meet size or appearance rules. This campaign takes those rejected items and makes them the star (and sells them for 30% cheaper) Created for the Intermarché chain of supermarkets by agency, Marcel Worldwide, this campaign has already lead to other French supermarkets following suit.