We make our products by hand.. why would we make our billboard any other way?
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- We make our products by hand.. why would we make our billboard any other way?
We make our products by hand.. why would we make our billboard any other way?
June 25, 2014
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McCann Erickson Beograd needed to show that their client, Maskot, hand-made their product (neckties) – what better way to do it than paint a hand-made billboard, complete with a hand-made tie (using the same fabric Maskot uses), and placed the billboard next to the largest shopping mall in Beograd, a center known for big mass-brands, as interesting reminder that the old school handcrafted fashion still exists in the city. This is a great example of show, don’t tell. It’s getting far more exposure than just the people near the shopping mall – it’s all over the internet. Anyone need a hand-made tie?