Last week Taco Bell launched a commercial featuring men called Ronald McDonald and eating Taco Bell to promote it’s new breakfast menu.

This week McDonalds have answered back, with free coffee and with this image (below) of the original Ronald McDonald and a Chihuahua (the Taco Bell mascot). The tagline read “Imitation is the sincerest form of flattery.” Clever, very clever.

I predict both sides will win in this mutual ‘fast food war’ – but as long as they keep it clever, I’m good with it.