Sometimes you have to go against the grain (or ice cream) and stand out. The wonderfully named BRRR ice cream are entering a crowded market, but somehow I don’t think they will get lost. Just the fact that it looks although you are eating monkey brains is so silly and delightful. I’m not sure about the colors of their products, but then again it’s probably not aimed at me. Great packaging though. Designed by Ivan Vetrov (via The Dieline)

CREATIVE EXERCISE OF THE DAY: How would you redesign a product if the brief was to stand out in the market? Look in your cupboard and pick an item. Think with your monkey brain.