Category: customer service
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Infrequent flyer?- now there’s a club for you
November 26, 2014
An airline club aimed at Infrequent Flyers – yes, Tigerair, realizing that a lot of their potential customers don’t fly on a regular basis, have started a club for them. This commercial, created by McCann Melbourne, is unconventional and fun – and has chickens. Think about this idea for a
Make it thoughtful…
November 24, 2014
This Frank Chimero quote about thoughtfulness made me smile. When you are working today, whether you are designing, writing an email, changing a bandage, calling a sponsor, whatever you are doing – remember to be thoughtful. There are people on the end of everything we do. Real people. People with
Your logo is less important than your product and your customer service…
November 19, 2014
It’s nice when someone like Paul Rand says the same thing as you say all the time, even if he does so more eloquently. In your customers (including potential customers and ex-customers) minds your logo represents what they think of your product and/or service. You can have an award-winning logo,
Yes, test it.
September 24, 2014
So often we skip this step in design, and in life. Show someone else your work, a few someone elses. Learn to listen to their feedback. You don’t have to change anything – but it might just work better if you do. Everyone doesn’t think like you – and that’s
Back from the beach (with some clever stuff)
September 15, 2014
I spent the last week in Pensacola Beach, Florida. It’s white sands, sunshine and beautiful ocean are quite a draw – it’s also the place that I got married and one of my favorite places to think, explore, and have a lot of fun. We paddle boarded, kayaked (11 miles