Category: customer service
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Talking chicken (and pop)… yes I have a radio show…
March 02, 2018
Although I mention it briefly in the About Aileen section of this site, I realized I never share the radio show I host. So I’m putting that right today. I love talking about business. I’m strangely fascinated by business models, marketing that works and all the little quirky things that
I watched this safety video every time they showed it on a flight! (Delta gets it right)
September 21, 2015
I just got back from 10 days in England and I am shocked to say that I watched the safety video on every flight – and I laughed, and could hear others laughing too. The lesson? If you need people to watch something, don’t tell them it’s important – make
Show us what it does (beautifully)
June 09, 2015
Show us what a product does, beautifully. A product demo may still be the best way to show people what it does – especially when what it does is only limited by the imagination of the person holding it. Apple have gone really simple for its latest range of ads
How stupid are your customers?
April 28, 2015
Please do not underestimated your customers. They are not numbers, demographics, clichés, or potential income. They are people, individuals with needs, hopes, intelligence and a realistic view of life. They are not going to buy if a product appeals to them generally, only if it appeals to them specifically. They
YOU feeling something… that’s what sells.
April 13, 2015
To celebrate the return (and final episodes) of Mad Men, a wonderful Don Draper quote: “YOU are the product. You FEELING something. That’s what sells. Not them. Not sex.” We need to remember this. Make them feel something. It’s what matters.