Category: building business
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Roll it up… a clever idea for advertising Sushi Fest in a magazine…
September 25, 2015
The medium is the message. By printing on the edges of a magazine, that are usually left blank BAR Lisbon created an original promotion for Sushi Fest. I love how they made the original idea work, creativity at it’s best… Sushi Magazine – English from BAR on Vimeo.
Another Epic Safety Video – this time featuring Middle Earth…
September 23, 2015
After featuring the Delta Airlines safety video this week, a reader (Thanks Fiona) told me about the Air New Zealand videos, so I checked them out. Beautifully done – and yes, I would watch and that’s the point. Present your information so people will watch it, and enjoy it –
I watched this safety video every time they showed it on a flight! (Delta gets it right)
September 21, 2015
I just got back from 10 days in England and I am shocked to say that I watched the safety video on every flight – and I laughed, and could hear others laughing too. The lesson? If you need people to watch something, don’t tell them it’s important – make
Kid’s no longer accept their allowance in cash…
September 15, 2015
Did we just take the ultimate step towards the cashless world we seem to be headed toward? Kids getting their pocket money via an app… New Zealand bank, ASB have introduced a piggy bank (that’s actually an elephant) and an app through which parents can pay their children. This is
A chocolate flyer… for a weight loss company.
August 24, 2015
This may be one of the best examples of ‘know your audience’ I’ve seen. A flyer for a weight loss company made out of chocolate. You can take the flyer (uneaten) to the company and get 20% off. Clever but… if you do give into temptation then you find a