This may be one of the best examples of ‘know your audience’ I’ve seen. A flyer for a weight loss company made out of chocolate. You can take the flyer (uneaten) to the company and get 20% off. Clever but… if you do give into temptation then you find a note promising 1% discount for each square you leave intact. This made me smile, and the fact that it was given out at Bridal Shows and Health and  Food Expos was just the icing on the cake – maybe icing on cakes should be their next campaign. Watch the video below for more information. Love it.

Created by agency Publicis Machine, South Africa for SureSlim.