A new series of press ads for Virgin Radio from agency Leo Burnett Beirut with the theme “If you knew what went into it, you wouldn’t steal it” for the Say No to Piracy campaign. It simply, and quite beautifully, tells the stories behind the people. I do like this approach – telling stories changes how we feel about people.

What are the stories behind your product or service? Would knowing those stories change how your customers feel?

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