Category: building business
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Stories… for smart people
October 31, 2013
Your product, your service, your business – they all need a story. A true, authentic, this is how it happened, story. What’s your story? (via quotes on design)
Know thy target market (and then add humor)
October 29, 2013
This weekend I was struck by the simplicity (and humor) in the Duluth Trading ads – the “Comfy like a fuzzy bunny, Grippy like a big bad boar” line got me thinking. How perfect for their target market -The working man. The man who cares about how something fits and
Spending a penny….
October 24, 2013
I must admit to a slight, and by slight I mean quite big, obsession with The Attendant – a coffee shop and cafe in London that used to be public toilets. I haven’t been there yet, but it’s on my list for my next visit. Taking the concept of “the
Paint the town successful
September 03, 2013
What do you do when the local stores have disappeared from your village, or Main street, or Downtown area – it’s a problem being faced by many places in many countries. Bushmills (yes, the Whiskey town) in Northern Ireland have a plan. Recognizing that plenty of tourists pass through the