We are all used to pictures of pretty places, we sometimes pause our hurried lives and dream of escaping, but what if a billboard invited you and printed you out a ticket to leave straight away. Would you? Could you?
A wonderfully simple idea (that I’m sure will be copied many times) from Jung von Matt Limmat for Graubunden in Switzerland. And yes, It worked. I want to go to Graubunden now, and it’s obviously easy to get there from Zurich!

(via Best Ads on TV)