I usually hate it when businesses try and use social media that wasn’t made for it… they creep into my feed with badly positioned ads either trying to be cool and not look like ads, or blatantly ignore the medium and slap bad ads everywhere. Reynolds Wrap have managed to infiltrate instagram… and in the best way possible – by being super-creative and understanding the platform.

Using the grid pattern they have created giant tables, that in turn link to an instagram account and a website, showing ingredients, recipes and instructions. They have involved bloggers and instagrammers. Clever. Watch the case study below.

Find out more about this at ADWEEK (where I found out about it).