I love this packaging from Reynolds and Reyner for Finnish Paint Company, WTP (Waldo Trommler Paints ). They came to the designers with a brief based around the phrase “We don’t just need – we must! stand out” (this makes me want to jump up and down with excitement). The client’s understanding that packaging is vital if you want to stand out in a crowded world fired the imaginations at Reynolds and Reyner and the results just make me want to sing (but not in public, no one deserves that). Find out more here (via design milk)