April 15, 2013
“I’m not talking about jumping out of a helicopter into shark-infested water to rescue someone and swimming 250 miles to safety. I’m talking about tiny acts of kindness. Helping someone whose car broke down on the side of the road or throwing a surprise birthday party for your mother-in-law.
Tiny acts of kindness that anyone can do, because maybe a million tiny acts of kindness will have more impact than a few great big ones.
To visualize how much of an impact this could have, think about how small a virus is: 5 to 300 nanometers across. 10,000 viruses end to end equal the width of a human hair. Yet, the mass of all microbes on this planet is 25 times more than the mass of all other animals combined. Now imagine if we were able to harness this power for good. Imagine if we were to infect the entire human race with this good virus!
The premise of this project is that many small acts of kindness may make more of a difference than a few big ones. We began by asking people one surprisingly difficult question: What is the nicest thing that anyone has ever done for you?”