At the winter Olympics there was a Molson Beer fridge that only opened if you swiped a Canadian Passport…

The fridge has now been reconfigured to only open if you can sing the Canadian National Anthem (quite fitting as tomorrow, July 1st is Canada Day)

How much more patriotic can you get than singing “O Canada!” and drinking a beer – you have to know the words though, if you make a mistake then the fridge just won’t open. Great video showing the reactions of people singing for their supper beer.

Very clever Molson, very clever.