You can’t have missed the World Cup biting incident this week (a very skilled and very scary Uruguayan footballer bit an Italian player on the neck during their game). The reactions (for someone who loves clever) were priceless. Here are some of my favorites:

I have to start with the reaction from our local gelato shop, Carpe Diem (owned by a passionate Italian women) it was perfect. The next day they served this…

They weren’t the only ones to react. Big brands, and clever individuals were all over this (like Suarez on Chiellini) – Here are some of my favorites:

Quick and clever reactions are becoming more important thanks to social media – I’m pretty happy about this development.