British Airways have captured that childlike act of pointing to a plane in the sky with its new interactive billboards in London, England.

When a plane flies overhead the child in the ad points to it, and the reader is informed where it is going. The campaign was designed by Ogilvy Group UK, and uses something called “surveillance technology” to track the flights  – and to bring back the awe that we used to have about planes. Beautifully done – and very clever.

How do you bring back wonder to your product or business – watch your youngest customers react and capture that moment.

(via fastcocreate)