July 17, 2017
To make sure people were aware that Taipei City, the capital of Taiwan, is hosting the 2017 Summer Universiade (an event second only to the Olympics importance) the subway cars of their Mass Rapid Transit (MRT) have had a makeover– by turning the floors into sport venues – they now resemble swimming pools, soccer fields, race tracks, and basketball courts. The brainchild of a collaboration by EasyCard Corporation, which synchronizes public transportation throughout Taiwan, and the Tourism Bureau of Taiwan.
Look around today, where else can be utilized that you usually dismiss?
If you had to promote your product / cause / company by only using the floor what would you do? What if you could only use the door to your office? Or the fence by the bus stop?