These beautifully written posters will hit you right in the heart, but the stories have a happy ending, thanks to Surf Shack, a surf school and outreach program that helps children overcome drugs and gangs through surfing. Y&R South Africa had to create empathy for these children, while protecting their identity.

“So we photographed them up close and personal. Then designed the type to expose the photography just enough for the reader to be able to peer into the eyes of the portrait and get a glimpse of what we saw. The campaign is helping to explain what Surf Shack does as an organization while attracting volunteers 
and driving donations.”

What a stunning result, design and words working perfectly together to create something as memorable as it needed to be.

(via bestadsontv)