September 07, 2017
There is a temptation for brands to try to forget their past – especially the things that didn’t work so well.
The irony today is that many products understand that they should tell stories, and often the stories are already there, in the things they don’t want to talk about. Audiences are still suckers (in a good way) for genuine, and as I’m (too) fond of saying “You can’t fake genuine”.
I grew up in a house that had often had Formula One on the TV in the background, but I don’t know much about it, but still this Renault story made me smile. I’m sure anyone that remembers the early days of the Renault team will be smiling too.
Real stories work best – the mistakes you made, the lessons you learn and the pride you now have in the product are good places to start.
Agency Publicis Conseil via BestAdsonTV