It’s the little things (like KFC only following 11 users on Twitter)
Little clever things don’t always make much impact within big brands. We all notice when the sign on the locally owned butchers makes us smile, but multi national brands often seem to only rely on letsspendmillionsofdollarsandappealtoeveryone school of thinking. Now obviously both have their place but when the big guys
Why a formula one team are celebrating with a yellow teapot…
There is a temptation for brands to try to forget their past – especially the things that didn’t work so well. The irony today is that many products understand that they should tell stories, and often the stories are already there, in the things they don’t want to talk about.
The world’s most remote pop up shop…
Some pop-up shops aren’t about sales – they are often more to do with a clever way to promote the product. It works – I just watched a video showing outdoor clothing (and now I’m writing about it). The “shop” was somehow attached the rock wall at Colorado’s Eldorado Canyon
Hiding the Buddha – an audacious tale for our times.
Let me tell you a story: Just outside of Sapporo, Japan there was a Buddha on a hill, it had been there for 15 years and although it was impressive (all 1500 tons of it) it just sat on the hill. That’s fine for a building but a statue of
A clever twist on watching the clock – the clock is also watching you…
This clock made me smile this morning – as a single unit it’s just a rather cool modern clock, but when paired with another it creates awesome moving eyes for time watchers. I also love that they are sold in pairs – I’m sure there is a clever mural somewhere