Blog
Why a formula one team are celebrating with a yellow teapot…
September 07, 2017
There is a temptation for brands to try to forget their past – especially the things that didn’t work so well. The irony today is that many products understand that they should tell stories, and often the stories are already there, in the things they don’t want to talk about.
The world’s most remote pop up shop…
September 05, 2017
Some pop-up shops aren’t about sales – they are often more to do with a clever way to promote the product. It works – I just watched a video showing outdoor clothing (and now I’m writing about it). The “shop” was somehow attached the rock wall at Colorado’s Eldorado Canyon
Know your target audience and what they DON’T want…
August 29, 2017
Recently I asked a client who their brand wasn’t aimed at, who they DIDN’T want in their store… They looked at me strangely, fighting the instinct to say “I want everyone” – and then answered. It can take some of the pressure off when you know who your product isn’t
My new gig – A radio show (about business of course)
August 16, 2017
From this week I have the pleasure of officially hosting my own radio show – Out To Lunch. It’s a conversation with interesting business people from this area (Acadiana) over delicious food – what could go wrong? The show airs locally on the public radio station KRVS 88.7FM on Wednesday
Hiding the Buddha – an audacious tale for our times.
August 15, 2017
Let me tell you a story: Just outside of Sapporo, Japan there was a Buddha on a hill, it had been there for 15 years and although it was impressive (all 1500 tons of it) it just sat on the hill. That’s fine for a building but a statue of