January 02, 2015
How do you make people notice a problem that they manage not to see everyday? Light it up (literally). This extraordinary ad from ADOT raises the awareness of the 93,000 homeless people in the UK. With a soundtrack of a choir singing “Creep” from Radiohead, the whole commercial is magnetic. Please watch and remember that we all deserved to be noticed. If you are in the UK you can text donate: ADOT01 £5 to 70070 – you can also like them on Facebook, and find out more.
Sometimes we have to do something clever to get noticed – this is a perfect example of this.