July 24, 2013
Cakes, yes, but not as we know them. A bright idea from Emma Thomas – (aka Miss Cakehead) is designed to bring about awareness of, and raise money for, mental illnesses through a series of pop-up shops around the UK selling depressed cakes.
“The Depressed Cake Shop” will open in several U.K. locations in August under the premise that baking can ease worried spirits. The bakery will sell cakes made by people coping with depression. “There will be gloomy grey lemon-flavoured macaroons, clouds of grey meringue and dark grey cupcakes, whose colours will only be revealed on the inside.” The shop will donate their profits to charity.
I love this idea, the cakes have a beauty to them, and will definitely start many a conversation. This isn’t bright colors and rainbows and ‘let’s all be happy’ – this is a quite stunning way to make a point, and make some money for a cause.