Collaborating with Aileen on our internal branding project was a major key to its success. Aileen brought color and warmth to our company values messaging and gave us tools to keep it all consistent in design and tone, across multiple uses. And, of course, she injected humor and whimsy into the copy and design – which you don’t find every day at financial institutions. As it turns out, those touches are the very things that keep our values statements fresh and relevant to staff.

Aileen took our core concepts and showed us how to expand their uses to unexpected places – from bathroom mirrors to frisbees to carvings in wood. In response, our staff has embraced our messaging, and they use the values statements on their own – in internal emails, intranet posts and on drawings on their whiteboards. It’s been a pleasure to see these concepts take on a life of their own, and we’re confident that Aileen’s work will be part of our company image for years to come.