September 06, 2012
With the tag line “It may not be a man’s world but it can smell like one” Archer have produced a range of home fragrances with a difference – man smells. European Sports Car, Distillery and Hunting Lodge – I’d love to smell those (in theory).
Taking the route of the ‘well written to make you smile’ products for men (think Old Spice, Dollar Shave Club etc) the descriptions are simply wonderful:
European Sports Car: worn leather, excessive horsepower and a hint of aftershave. bold, handsome and perhaps a little over confident at 140 mph.
Distillery: charred oak, sour mash and enough bourbon to kill an elephant. warm and inviting, but what isn’t at 80 proof?
Hunting Lodge: hearth stone, gun powder and damp timber. it smells just like it did 120 years ago, because it hasn’t changed in 120 years. other than the flat screen and microwave.