Chipotle, working with writer, Jonathan Safran Foer have produced a series titled ‘Cultivating Thought’, have added short stories, thought pieces and things to read on their packaging. As Jonathan says in the video below “It is better to learn something than not to learn something. It is better to laugh than not to laugh. It’s better to have your mind provoked than not to.”

As well as Jonathan, authors include Malcolm Gladwell, Toni Morrison, Steven Pinker and Sheri Fink. All the texts are designed to be read in two minutes. There is a short video explaining the project below:

(via creative review)