Category: do good
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Would you laugh at someone who had a mental illness? Yes you would…
August 10, 2015
This ad is hard-hitting and beautifully written. It may help more people to understand, and that’s clever. From Ogilvy and Mather, Vietnam for The Samaritans (via Best Ads on TV)
Kintsukuroi – things that are more beautiful for having been broken…
August 03, 2015
There is a Japanese art that takes broken ceramics and fixes them using seams of gold, Kintsukuroi (or Kintsugi) creates a new object that is more beautiful for having been broken. The belief that showing the history of the object adds value, that the cracks and the scars create an
He lived in a cave with his mother. He was 11 and he was angry…
July 14, 2015
These beautifully written posters will hit you right in the heart, but the stories have a happy ending, thanks to Surf Shack, a surf school and outreach program that helps children overcome drugs and gangs through surfing. Y&R South Africa had to create empathy for these children, while protecting their
The most translated words in the world are…
July 13, 2015
In this simple, heart-warming ad for Google Translate and Android we are reminded that whatever you language you speak, whatever culture you live in, the same words matter. The ‘Be Together. Not the Same’ campaign has been running since October 2014 featuring apps and devices that are meant to bring
Ads in emoji… a language spoken by the target audience.
July 10, 2015
The new campaign from the Partnership for Drug-Free Kids, may have you baffled, and that’s ok. It’s not written for you, just for the target audience of teenagers. Ask them, they may be able to tell you what it says* – it may even start a conversation. What language do