Category: branding
- blog
- branding
Judge this book by it’s cover…
September 24, 2015
This book cover, designed by Justine Anweiler, caught my eye. It’s one of those designs that seems an obvious approach but all the best ideas feel like that when they are done. It’s a beautiful idea done brilliantly, starting with researching clothing labels and having them made rather than running
Another Epic Safety Video – this time featuring Middle Earth…
September 23, 2015
After featuring the Delta Airlines safety video this week, a reader (Thanks Fiona) told me about the Air New Zealand videos, so I checked them out. Beautifully done – and yes, I would watch and that’s the point. Present your information so people will watch it, and enjoy it –
I watched this safety video every time they showed it on a flight! (Delta gets it right)
September 21, 2015
I just got back from 10 days in England and I am shocked to say that I watched the safety video on every flight – and I laughed, and could hear others laughing too. The lesson? If you need people to watch something, don’t tell them it’s important – make
Ikea react to the apple pencil, perfectly…
September 14, 2015
As a follow up to the hugely entertaining Catalog as Gadget spot, Ikea Singapore have reacted to the new apple pencil wonderfully. Ikea’s pencils are such a famous part of their brand that they must have happy-danced the moment Apple announced their own. Brillliant! (via Adweek)
Choose your glasses by typeface…
September 10, 2015
Eyewear brand, Oh My Glasses Inc, have released new TYPE models, American Typewriter, Bodoni and Times New Roman to to go with their current range. Inspired by the connection between selecting glasses and selecting fonts – both add personality and change the impression of the person or the design. The