This takes targeted advertising to a whole new level. The Aid to Children and Adolescents at Risk (ANAR) Foundation in Spain have created an innovative ad campaign which speaks directly to children in at-risk situations. Adults that walk past the outdoor poster will see a basic child abuse prevention message with an unharmed child on it. Children who view the ad will see a child with a bruised face, along with the message, “If somebody hurts you, phone us and we’ll help you” This is using technology at it’s best. I’m completely in awe. The  ad uses lenticular printing technology which allows two different images to be shown on the same poster – what you see depends on your height (they based it on the average height for a child and an adult) Watch the video of how it works below. (via inhabitors)