Do yourself a favor and spend 1.28 of your life watching this video – and then ask yourself how you can apply this to your life. You may not be able to write everyone’s name on what you produce (especially if it’s a service) but you can show people how important they are and treat each person as important enough to have a model of car named after them (after all they are). A new model. For Opel from Gitam BBDO, Tel-Aviv (via best ads)