Category: branding
- blog
- branding
It’s the little things (like KFC only following 11 users on Twitter)
January 31, 2018
Little clever things don’t always make much impact within big brands. We all notice when the sign on the locally owned butchers makes us smile, but multi national brands often seem to only rely on letsspendmillionsofdollarsandappealtoeveryone school of thinking. Now obviously both have their place but when the big guys
Why a formula one team are celebrating with a yellow teapot…
September 07, 2017
There is a temptation for brands to try to forget their past – especially the things that didn’t work so well. The irony today is that many products understand that they should tell stories, and often the stories are already there, in the things they don’t want to talk about.
The world’s most remote pop up shop…
September 05, 2017
Some pop-up shops aren’t about sales – they are often more to do with a clever way to promote the product. It works – I just watched a video showing outdoor clothing (and now I’m writing about it). The “shop” was somehow attached the rock wall at Colorado’s Eldorado Canyon
Know your target audience and what they DON’T want…
August 29, 2017
Recently I asked a client who their brand wasn’t aimed at, who they DIDN’T want in their store… They looked at me strangely, fighting the instinct to say “I want everyone” – and then answered. It can take some of the pressure off when you know who your product isn’t
My new gig – A radio show (about business of course)
August 16, 2017
From this week I have the pleasure of officially hosting my own radio show – Out To Lunch. It’s a conversation with interesting business people from this area (Acadiana) over delicious food – what could go wrong? The show airs locally on the public radio station KRVS 88.7FM on Wednesday