Yes, a six minute commercial cleverly disguised as a short film, starring Jude Law and Italian actor, Giancarlo Giannini – beautifully filmed. Jude Law dances, so does Giancarlo – and it’s all a commercial for Johnnie Walker – The official blurb reads:

“The story of a man on a quest for a rare experience; ‘The Gentleman’s Wager’ tells the story of a wager between two men which results in a truly rare experience as part of their quest for personal progress. Filmed in the British Virgin Islands and London, the beautifully shot film sees Law in the role of a man who, despite having it all, proposes a wager as an opportunity to challenge himself to create an original performance in order to win a money-can’t-buy experience.”

Watch it below – and yes, I will watch the sequel. Tell a story, make it clever and beautiful and I’ll watch your commercial too. Make your 20 second commercial boring and I won’t have time.

(via The Spirits Business)