September 09, 2015
In a strange, and sometimes humorous set of ads jeans company, Wrangler show the difference between those who would wear their brand and those who wouldn’t. In a world where most brands say things like: “our brand is for everyone” or “our aim is for 3 billion people to wear our jeans” it’s refreshing to see a company know who they are and what they are not.
Ilaria Pasquinelli, brand marketing lead at Wrangler Europe declares:
“With this campaign we want to inspire our longtime fans and new consumers to live the Wrangler way. It’s a celebration of life and the brand’s soul”
Hmmmm… I’ll watch what happens. Meanwhile here are some of the other images in the campaign, the strange, the odd, and the obvious.