Well thought-out wine labels by Realist Branding – I would probably buy all of these and keep them in the cupboard. This is pretty accurate as to how I refer to wine. The Project was for The Easy Choice Winery in Paarl, South Africa. I love the humor and the unspoken acknowledgement that they understand their consumer – when a product packing shows both of these things (humor and understanding) we are more likely to trust it. Make me smile and I’ll try your product.

(via design taxi)