Why the plugbug is red…..
I’ve always loved the stuff from Twelve South (I own more than a couple of their beautifully designed products) but their new plug (the plugbug) had me thinking. Not because it’s a great idea, it is (as always) and it’s very useful. It allows you to charge your mac book and ipad/iphone at the same time. But what turns it into clever for me (and that’s what I’m fascinated with) is the reason why it’s red.
The obvious thing to do with any mac product is make it white (it’s a no brainer, right?) but the lucky (genius) people at twelve south showed a prototype to Guy Kawasaki* and he suggested the color. Why? Because the product should be visible. If you are using the charger in an airport or public space it’s great branding to have your product noticed. Otherwise the genius would just blend in. That flash of red will be responsible for many sales.
Does your branding get you noticed? In the right way? What is your flash of red?
Simple & Clever… — creatingclever.com
November 7, 2011 at 5:16 am[…] couple of weeks ago on twitter I saw a tweet by Guy Kawasaki (the guy who suggested the red for the plugbug)- he mentioned something about being not in the zone. He had signed someone’s book with a […]
Craig
November 7, 2011 at 3:56 pmIt seems to me that the coloured part could in fact be any colour…and that could be a way of them expanding the product range (like mobile phone cases have done), and the distinctive thing about it is the combination of its shape, with some colour. Just a thought!
aileen
November 7, 2011 at 4:00 pmCraig- yes it could have been any color. The title probably should have been ‘Why the plugbug isn’t white’ – the genius wasn’t the actual color, but the addition of the color.